Established businesses get trapped serving their best customers; startups often chase technology without a market. We exist to bridge that gap in industrial manufacturing. Our experience spans revitalizing a $65M legacy line to growth and expanding margins on a $220M platform while incubating and launching new emerging technology.
We focu
Established businesses get trapped serving their best customers; startups often chase technology without a market. We exist to bridge that gap in industrial manufacturing. Our experience spans revitalizing a $65M legacy line to growth and expanding margins on a $220M platform while incubating and launching new emerging technology.
We focus on the jobs your customers hire you to do. Then we design low-friction ways to deliver those jobs—sometimes through sustaining innovations, sometimes through disruptive footholds. Either way, we help you build the right game before you try to win it.
We help industrial manufacturers avoid the innovator’s dilemma by pairing technical progress with viable profit engines. Technology is the means; profitable growth is the measure.
We deliver a learning system: discover the job, architect a solution, validate with real customers, and industrialize. Rinse, repeat, scale.
We’re systems thinkers who like clean interfaces between people, technology, products, process and decisions. Product management is our version of decision science—it helps forecast outcomes when you honor real constraints, keep feedback honest, and measure what actually moves the needle.
Our method is straightforward: form a clear hypoth
We’re systems thinkers who like clean interfaces between people, technology, products, process and decisions. Product management is our version of decision science—it helps forecast outcomes when you honor real constraints, keep feedback honest, and measure what actually moves the needle.
Our method is straightforward: form a clear hypothesis, run a tight trial, gather evidence, and roll out only what proves itself under real-world pressure. Short loops, visible results, predictable performance.
Our core discipline is product management. You’re hiring a fractional product leader focused on product and market strategy—with the ability to drive business development and guide technology management when it accelerates outcomes. We start with the job to be done and the economics of your market, then align roadmap, pricing, and GTM a
Our core discipline is product management. You’re hiring a fractional product leader focused on product and market strategy—with the ability to drive business development and guide technology management when it accelerates outcomes. We start with the job to be done and the economics of your market, then align roadmap, pricing, and GTM around the few causal levers that drive adoption. If sustaining wins, we tighten segmentation, sharpen value, retire zombie SKUs, and improve mix and cost. If disruption is warranted, we build a foothold offer, rewire distribution, or change the basis of competition. We’re equally at home with legacy lines, non-technology fixes (process, packaging, channel, pricing), or emerging technology as a broad toolkit—AI/ML, computer vision, robotics, edge/IoT, data pipelines, and advanced materials—used only where it truly moves cost, speed, or quality.
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